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Euronet Pakistan and Gift Management Asia PTE has entered a strategic partnership to disrupt the market and bring world class loyalty solution for financial institutions and corporates in Pakistan.
Giift is a leading loyalty technology provider & program management partner with headquarter in Singapore. Founded in 2013, Giift has since expanded into multiple countries including Dubai, Mumbai, New York, London, Wuhan, Beijing, Jakarta, Colombo, Doha, Dhaka, Nairobi and now in Pakistan in collaboration with Euronet.
As part of their business strategy, they have recently raised USD 50 MN in a series C funding from the UK based asset manager APIs Partners for further expansion across APAC and Africa.
Giift has served over 2,000 corporate clients across industries and has created customized loyalty and rewards- based programs for over 22 leading financial institutions and payment providers globally that have had a direct impact on portfolio profitability.
Euronet will be the exclusive partner for Giift in Pakistan and alongside, it’s hosted technology stack and card processing, it will offer enterprise-wide loyalty programs including Loyalty Management, Reward Redemption, Digital Engagement, Merchant Funded Offers and Payment-led Mobile Loyalty Platform. Giift will manage merchant relationship covering existing, new merchant acquisition and onboarding relationships on the Marketplace.
Euronet Pakistan, being an industry leader in processing secure electronic financial transactions with consolidated platform for all cards and payment products, driving over 75% of the POS traffic in Pakistan, will help Giift penetrate and expand in the local market. This arrangement will increase acquisition, adoption, usage and engagement of client’s portfolio growth across products and services in terms of payment, loyalty technology strategy, product ideation, technology development / deployment, and program management.
The signing ceremony was held in Giift’s office in Dubai and was attended by senior management of both the companies.
Speaking at the occasion, Kashif Gaya, Chief Executive Officer of Euronet Pakistan said:
Being the market leader, we intend to leverage our scale and offer diversified digital first propositions and product set to our clients by cultivating partnerships with leading service providers across different geographies. We are happy to collaborate with Giift and look forward to offering enterprise-wide world class loyalty solutions and programs in Pakistan.
Pascal Xatart, Co-founder and Director – Giift, said,
This strategic partnership we have developed with Euronet will disrupt the loyalty space in Pakistan. Loyalty & Engagement programs are our strong suit and we also bring a heady combination of deep- rooted subject matter expertise coupled with global best practices across varied industries. With a powerful partner like Euronet, we will add significant value to the loyalty ecosystem in the country.
Giift serves the multifaceted loyalty industry across three main functions including Loyalty Issuance, Loyalty Exchange, and Loyalty Payment. Founded in 2013, today Giift manages 50k+ programs across 55+ countries and over 130 million users. https://www.giift.com/
Euronet Pakistan, a subsidiary of Euronet Worldwide, brings with it the experience of the world’s largest global provider dedicated to banking and payments technologies. It is a transaction processing hub and gateway and managed services provider for 8 Pakistani banks and institutions and leads the POS Acquiring segment niche in the country. https://euronetpakistan.com/